On South Korea’s shopping platform Naver Shopping, cao Sao Vàng is enjoying a starting price of KRW7,000 (~ VND145,806 ), about 30 times the price of the product sold in Vietnam.
Īfter making a sweeping success in Russia, the largest importer of the balm, the product is also making waves in South Korea and Japan.
From teens to blue-collar and rich men and their girlfriends, it promises that all will be enchanted by the irresistible smell of cao Sao Vàng. In fact, it’s like watching an advertisement for an expensive perfume.Īnother thing about this clip that makes us even gladder is the storyline of the advertisement, which portrays talents representing consumers from all walks of life. Watching this clip might make us want to smell cao Sao Vàng again to see if it’s really “a scent built on contradictions” like how the Russian ad describes it.Īll in all, seeing our homegrown product given a new lease of life in a movie trailer-like advertising clip is making Vietnamese netizens proud. When we needed the balm for our muscle pains or headaches, we just grabbed it and rubbed it on. Growing up in an era where hardly any advertising campaigns were made for this cabinet staple, none of us millennials or our parents really talked about or took time to experience how the balm smelled like. “You seem to freeze in the moment, between coolness and sexuality.” is an impressive yet abstract line used in a recent Russian ad describing the scent of the balm. Many years have come and gone, and cao Sao Vàng would have remained as a memory to every millennial had it not been recently heavily promoted in foreign markets such as Russia, Japan, and South Korea.Ĭao Sao Vàng is a big hit in Russia, Japan, and South Korea However, Vietnamese residents can still find this product on online shopping platforms such as Shopee and Lazada, from only VND4,500, (~USD0.19) for a 3-gram jar and VND16,000 (~USD0.69) for a 10-gram jar, a dirt cheap price compared to other balms.
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